1) Type up your feedback:
a) 36/42 (Grade: 7)
b) Targets for longer written questions:
- Q2: Consider how contrast is used for emphasis, analyse technical codes
- Q3: Consider what these narrative features imply about the 'Galaxy' brand
- Q4: Consider design (colour, layout, typography), and link comments back to how they alter the perception of Tatler
2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.
- Athletic body connotes that the subject is in condition and well prepared for the ‘battle’.
- The brand name ‘Under armour’ has connotations of battle and war being connected to sport.
- Darkness has connotations of dangers to be faced and makes it more dramatic.
> Also: Contrast between darkness and brightness of logos connotes Under Armour is something to look forward to through technical code of lighting.
3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP.
- The clear function of the narrative: to persuade people of the superior quality and sophistication of the Galaxy product.
- The use of locations in the narrative suggests a version of reality for the audience: Italian Riviera has connotations of romance, upper class and the old Hollywood era is evoked, suggesting the luxurious nature of the chocolate and reinforcing the ‘silk, not cotton’ message.
- Message of the narrative: Galaxy is a more sophisticated, classier product than other chocolate bars and, as such, needs time and relaxation for it to be enjoyed properly. The audience can also experience this luxury and a happier time (nostalgia) if they buy the product.
> Focus on effects of described comments.
4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.
- Serif font for title connotes formality, high class and how well established the magazine is (Britain’s oldest magazine).
- Use of green colour scheme (fresh and new) with white text (style, class, sophistication).
- Cover image reflects British culture’s interest in stately homes and high society events with Weymouth dressed in a ballgown in the gardens of her Longleat house.
> Analyse effects on perception of Tatler
5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.
- Marketing Black Widow was a challenge due to the Covid pandemic and it therefore did not make as much money at the box office as other Marvel films despite this marketing and promotion.
- Section of the Marvel website with gallery, story synopsis, character posters and opportunities to buy or stream the movie.
6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)
- Revise exam technique and common question structures to ensure each question is answered properly (e.g. an 'analyse' question not only means describe but also explain)
- Time management: ensure an apt amount of time is spent on each question by doing past papers in timed conditions
- Revise CSPs consistently over half-term
