The title for my magazine will be 'Focus,' and it will be a left-leaning gossip magazine that discusses social issues and current events. The cover lines will mention popular celebrities and their predicaments to target a working-class demographic. For the masthead, I will use a serif font to make the magazine appear more informed, and for the cover lines, I will use a sans serif font to make the magazine more approachable for a working-class audience. The colour scheme will be mostly red and yellow due to their connotations of passion and danger, which will dramatise the stories mentioned.
The celebrity in the cover image will be a British Filipino man (BAME), and the image will use direct address to communicate them as powerful, and therefore highlight the Southeast Asian demographic as having power in British society. This will attract a Southeast Asian audience through a sense of personal identity (Blumler and Katz) from the celebrity influencer, and also 'the reformer' (Young and Rubicam) as they are socially aware and tolerant. By featuring a Filipino celebrity, the magazine will bring light to the lack of Southeast Asian representation in Britain when it comes to being in public, influential positions.
This celebrity will also be featured in the double page spread in multiple low-angle images to empower them, alongside their book. The article will reference the celebrity's book about how people can break free from online, toxic influences that cause them to be socially intolerant and spread hate, further targeting 'the reformer.' It will be written in a conversational tone to target a younger, C2DE demographic through its aspect of approachable information/education (Blumler and Katz).
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