The title for my magazine will be "Focus," and it will be a left-leaning gossip magazine that discusses social issues and current events. The cover lines will mention popular celebrities and their predicaments to target a working class demographic. For the masthead, I will use a serif font to make the magazine appear more informed, and for the cover lines, I will use a sans serif font to make the magazine more approachable for a working class audience.
The celebrity in the cover image will be a British Filipino man (BAME), and the image will use direct address to highlight the Southeast Asian demographic as having power in British society. This will attract a Southeast Asian audience through a sense of personal identity (Blumler and Katz) from the celebrity influencer, and also "the reformer" (Young and Rubicam) as they are socially aware and tolerant. By featuring a Filipino celebrity, the magazine will bring light to the lack of Southeast Asian representation in Britain when it comes to being in public, influential positions.
This celebrity will also be featured in the double page spread, alongside their book, which discusses how people can challenge racism against Asian people, changing the lifestyles of those around them for the better. The article will be an interview, where the celebrity will discuss their experiences of racism during COVID-19, shedding light on how minorities are treated badly in society by racist people, who will be illustrated as "the villain" (Propp). This will also create a personal relationship between them and the audience as they share a difficult, personal aspect of their life. The main image and other original images in the double page feature will also be of the influencer, and will be taken from a low angle to empower and attract the Southeast Asian demographic.
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